Nutrimillets: Making A Mark In The Gluten Free Products Sector:

Nutrimillets provides healthy, guilt-free snacks and meals made from nutritious millets. 

Enjoy delicious and wholesome options for a healthier lifestyle.

Nutrimillets: Making a Mark in the Gluten-Free Products Sector Nutrimillets is making notable strides in India’s gluten-free market by offering a diverse range of nutritious and delicious millet-based snacks and meals. 

Founded by Vidya Joshi, the company is dedicated to providing guilt-free versions of popular Indian snacks. Despite facing financial challenges during the pandemic, Nutrimillets has established a strong market presence. 

The company is breaking the stereotype that millet products are only for lower-income groups, offering high-quality, gluten-free options to a broader audience. 

Through resilience and innovation, Nutrimillets has grown its customer base to around 2,000 families and improved its profit margins.

The Story Of Nutrimillets

Vidya Joshi hail from a modest upbringing, nurtured in a simple household, and integrated into a middle-class family through marriage. As the inaugural entrepreneur in both sides of my family, I’ve perpetually aspired to be self-sufficient and provide for my dear ones.

As a mother of three, I grew increasingly worried about my children's dietary choices, particularly their inclination towards junk food. This concern inspired me to envision a way to offer healthy and nourishing food options that are accessible, affordable, and enticing for all age groups.

Coming from a lineage of farmers, I was raised on millets and recognized their health advantages. I shared my vision with a family friend who practices Ayurveda. Together with a committed team of specialists in food science, nutritional health, and Ayurveda, we crafted a line of gluten-free millet products. This adventure culminated in the birth of our brand, Nutrimillet, which delivers the finest in nutrition and flavor. Initially, there was a perception that millet products were solely for those with limited means.

We faced the challenge of dismantling this stereotype and demonstrating that millet snacks are for everybody. Many were unaware of the benefits of gluten-free snacks, prompting us to educate the public on their health advantages. Education has become a pivotal aspect of our mission. The pandemic dealt a severe blow. Launching our production during the lockdown proved to be a formidable task. Retailers were cautious about new offerings, and the traditional 'Cash and Carry' approach was rendered ineffective. We needed to adjust, contending with cash flow dilemmas and inventory hurdles.

The first year saw losses, and circumstances became so dire that personal jewelry was liquidated to sustain the business. However, the following years reversed our fortunes. Sales skyrocketed to 12 lakhs, and profits approached 25%. In 2022, we elevated the venture by formalizing it as a Pvt. Ltd. company. We now have approximately 2000 families engaged from metropolitan, urban, and rural areas.

Problems in Snacks and Food Industry:

In the Modern era of Living, consumers are displaying an increasing interest in foods that not only taste delicious but also provide significant nutritional advantages. The heightened awareness of health concerns such as obesity and diabetes has led to a surge in demand for gluten-free and healthy food alternatives. This shift in consumer behavior is partially attributed to the rising incidence of lifestyle-related diseases and the need for more preventive approaches to health.

Moreover, the changing demographics of the workforce, with more women joining and leading busy lifestyles, have contributed to the demand for quick and convenient meal solutions. The expectation is for these meals to offer a balance of convenience, nutrition, and taste, catering to individuals with limited time for meal preparation.

However, while ready-to-eat meals offer convenience, they often come with drawbacks. These drawbacks include the excessive use of preservatives and chemicals to extend shelf life, as well as a lack of essential nutrients due to processing methods. Over time, the consumption of such meals can contribute to the development of lifestyle-related diseases, undermining the health-conscious choices consumers are striving to make.

In summary, the current consumer trends in the post-COVID-19 era emphasize a significant shift towards healthier food options that balance taste, convenience, and nutritional benefits. To address these evolving consumer needs, food providers must consider offering products that prioritize natural ingredients, essential nutrients, and reduced reliance on preservatives and artificial additives.

Solutions in Snacks and Food Industry From Nutrimillets:

At Nutrimillets, a dedicated team of experts in food technology, clinical nutrition, and Ayurveda have collaborated to develop a product line that seamlessly integrates traditional knowledge with modern nutritional science. By combining the ancient wisdom of Ayurveda with cutting-edge research in food technology, Nutrimillets offers a unique selection of millet-based snacks and meals that prioritize both taste and nutrition.

The range of products from Nutrimillets is designed to offer consumers a guilt-free indulgence, catering to the growing demand for healthier snack and meal options. By striking a delicate balance between delicious flavors and essential nutrients, Nutrimillets' offerings provide a satisfying culinary experience without compromising on health benefits. What sets Nutrimillets apart is its commitment to delivering superior quality products at an affordable price point, making nutritious choices accessible to a wide range of consumers.

One of the key features of Nutrimillets' product line is its innovative approach to incorporating millets into various forms beyond traditional staples like roti or bread. By reimagining the use of millets in exciting new formats, Nutrimillets aims to introduce consumers to the diverse culinary possibilities that these ancient grains offer. This forward-thinking strategy not only enhances the nutritional profile of the products but also elevates the culinary experience, appealing to consumers seeking novel and enticing food options.

In conclusion, Nutrimillets stands out as a pioneer in the realm of millet-based foods, blending tradition with innovation to create a range of nutrient-rich and flavorful snacks and meals. With a focus on affordability, taste, and nutrition, Nutrimillets sets itself apart as a provider of convenient and wholesome products that align with the evolving preferences of health-conscious consumers.

 Variety of gluten-free products made from Nutrimillets

All our products are crafted by food and nutrition experts and are free from gluten, artificial flavors, and preservatives.

Instant Mixes: Idli Mix (Rice-Free), Appe Mix, Dahiwada Mix (Trans Fat-Free), Dhokla Mix, Thalipeeth Mix.

Namkeen Savories: Jowar Chivda (Garlic and Khatta Mitha Flavors), Jowar-Gram-Moth Beans Sev (Garlic and Chat Masala Flavors).

Gluten-Free Jowar-Jaggery Cookies (available in 5 flavors): Dry Fruits, Tutti Frutti, Jeera, Kasuri Methi, Choco Chips.

Extrusion Items: Balls and Kurmura (Puffed Grains).

Sweets: Jowar-Jaggery Laddu.

Beverages: Jowar Beverage (sweet and spiced flavors).

How Nutrimillets Positively Impacting The ecosystem?

Empowering Underprivileged Women:

At Nutrimillets, we are committed to social responsibility by providing employment opportunities to women from underprivileged backgrounds. By hiring two female helpers, we contribute to their economic empowerment and social upliftment, helping them achieve financial independence and a better quality of life.

Promoting Sustainable Agriculture:

At Nutrimillets, we champion sustainable agricultural practices by incorporating traditional grains such as jowar, bajra, and ragi into our products. By increasing the demand for these crops, we support local farmers, enhance agricultural diversity, and contribute to the resilience of our farming communities.

Educational and Cultural Revival:

Through our innovative products, such as instant mixes and cookies, Nutrimillets is reintroducing millets to the modern consumer. We aim to educate people about the nutritional benefits and culinary versatility of these traditional grains, fostering a renewed appreciation for their role in a healthy diet.

Conclusion:

Nutrimillets is an online platform promoting healthy millet-based food products. Their offerings are aimed at enhancing nutrition by using various types of millets like foxtail, kodo, and pearl millets. The platform provides recipes, health tips, and product listings for those looking to incorporate millets into their diet for improved well-being.